Sales Page Copy
Long-form copy that pre-answers objections in the order a skeptical buyer actually raises them — no manufactured urgency.
from €1,800 · per long-form page
The problem
Who it's for. Companies selling a considered-purchase offer — a cohort program, a premium plan, a service, a high-ticket SaaS tier — where the decision cycle is longer than one click.
A genuinely good offer, undersold by hype. Countdown timers on things that aren’t actually time-limited. "Only 3 spots left" on an offer with no real cap. Adjectives standing in for proof. Skeptical, considered buyers — the exact people a high-ticket offer needs to convince — see through all of it and bounce.
The fix is mechanism, not manufactured urgency. A long-form page that answers the objections a careful buyer actually raises, in the order they raise them, using specifics instead of superlatives, so the buyer convinces themselves instead of being pushed.
What's included
- Full long-form sales page copy: hero, offer explanation, objection-handling sequence, structured proof section, FAQ block, close
- The offer explained mechanism-first — how it actually works, not just what it promises
- Objections sequenced in the order a skeptical buyer raises them, not bolted on at the end
- Copy for supporting elements: guarantee framing, pricing presentation, FAQ
01
Turnaround
10–14 business days
02
Revisions
Revisions until you approve the final page.
Urgency-first vs. mechanism-first
Urgency-first (what we don’t do)
Mechanism-first (what we do)
Countdown timers on offers with no real deadline
The offer justified on its own terms, from the first line
"Spots left" counters with no real cap
Real scarcity stated plainly, where it genuinely exists — nothing invented
Adjectives standing in for proof
Structured proof: specifics, not superlatives
One pitch, repeated harder toward the bottom
Objections pre-answered in the order a skeptical buyer raises them
Pricing
Sales Page Copy
from €1,800
per long-form page
- Full long-form sales page copy: hero, offer explanation, objection-handling sequence, structured proof section, FAQ block, close
- The offer explained mechanism-first — how it actually works, not just what it promises
- Objections sequenced in the order a skeptical buyer raises them, not bolted on at the end
- Copy for supporting elements: guarantee framing, pricing presentation, FAQ
- Turnaround
10–14 business days Revisions
Revisions until you approve the final page.
All prices are starting prices in EUR, excluding VAT where applicable. Final scope is confirmed before work begins — never mid-project.
How this works
-
01
Offer & objection audit
What the offer actually includes, and what a skeptical buyer would ask before paying for it.
-
02
Proof & structure map
The order objections get answered in, and what proof backs each one.
-
03
First full draft
-
04
Revisions until approved
-
05
Delivery
Full page copy, ready for design or your page builder.
What clients say
“No countdown timer, no fake scarcity — just our actual offer, explained in the order a skeptical buyer would ask about it. First sales page we've shipped that didn't make the founder wince.”
Founder, Cohort-Based Program
Frequently asked questions
How long is a "long-form" sales page, roughly?
Long enough to answer every real objection and no longer — usually somewhere between a detailed landing page and a full pitch deck in text form. Length follows the objections, not a template.
Do you use urgency or scarcity tactics?
Only where they're real. If a cohort genuinely has a cap or an offer genuinely closes on a date, we'll state it plainly. We don't invent countdowns or spot counts.
Can you work from an existing offer deck or webinar script?
Yes — an existing deck, webinar, or sales call recording is often the best source material. Send what you have; it speeds up the objection audit considerably.
What if we don't have testimonials or case studies yet?
We'll structure the proof section around what you do have — mechanism explanation, founder credibility, guarantee terms, specifics about how the offer works — and mark clear slots for testimonials to drop in once you have them.