Common questions, answered plainly.

Copy built to make something genuinely hard to explain click fast — video script, landing page, full site, sales page, email sequence, or product messaging. Every format runs through the same sequence: problem, mechanism, outcome.

Mostly, because that’s where "hard to explain" shows up most often — but any product with a genuinely non-obvious "how it works" fits the method, SaaS or not.

No. Plenty of projects start pre-launch. What we do need is access to the product itself (a demo, a working build, a detailed spec) — not just a name and a tagline.

That's exactly what SaaS & Product Messaging is for. If your own team can't agree on the one-liner, that's the service to commission first — everything else gets easier once the foundation is settled.

Because the services are scoped, not open-ended. Six services, six fixed starting prices — you know what you’re committing to before you talk to us.

"From" is the starting price for the scope described on each service’s page. Bigger scope — more pages, a longer script, a longer sequence — is quoted up from there, agreed before work starts, never mid-project.

Anything outside the stated scope: extra pages beyond a Website Copy engagement’s six, video production or animation itself (we write the script, not the video), paid media management, and any work outside the six listed services.

Yes — a deposit secures your project slot and covers discovery and drafting; the balance is due on delivery of the approved final copy.

Revisions until you approve the work, within the scope of the original brief. A significant change in direction is treated as new scope, quoted separately.

Access to your product (demo, working build, or detailed spec), any existing copy or brand material, and one clear point of contact for feedback.

Not always. A detailed written brief works for most projects. A call helps most on SaaS & Product Messaging, where the discovery conversation itself often surfaces the disagreement the project needs to resolve.

Tell us specifically what's not landing — we ask clarifying questions if a note is vague — and we revise. The engagement isn't complete until you approve the final draft.

Copy docs (Google Docs or a shared doc format of your choice) for most services; explainer scripts are delivered with a formatted beat sheet alongside the script text.

Yes — send existing copy or a style guide if you have one, and we'll write to it. If you don't have one yet, SaaS & Product Messaging builds that foundation as part of the engagement.

Yes — Explainer Video Scripts in particular is available white-label for production companies and agencies who need a script partner inside their own pipeline.

Sometimes, depending on current workload — ask when you enquire and we'll tell you honestly whether it's possible for your project, rather than promise a date we can't hit.